here are some knowledge that i've got from my lecture , Mr.Santo Tjin about color in phsycology .
warm --> yellow
warmer --> orange
hot --> red
cool (breeze) --> green
cool (breeze) --> turquoise
cold (freeze) --> light/soft blue
elements in emotional colors :
- basic personality = geographic, confident, impulsive, prudent, pessimistic, traditional .
- future color purchase
- favorite color combinations
- trend = environment effects , ethnic effects , media and education .